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National Repository of Grey Literature

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Creating of Small Company and Strategy of its Development Fáborský, Jindřich ; Herinek, Jiří (referee) ; Koráb, Vojtěch (advisor) Tato diplomová práce se zabývá vytvořením podnikatelského plánu pro malou společnost, která přichází na trh s novým, technologickým produktem. Společnost, která se již jeden rok pohybuje v oblasti jazykových kurzů vyvíjí software pro reálnou výuku přes internet. Jelikož se jedná o zcela nový koncept, je třeba ověřit, zdali existuje poptávka na trhu ze strany jazykových škol, soukromých lektorů a především samotných studentů. Pro pochopení motivů zákazníků byl použit primární výzkum prostřednictvím dotazníků. Technologický produkt jež je předmětem podnikatelského plánu je již ve vývoji a měl by být uveden na trh v dubnu roku 2012. Detailed record

Creating of Small Company and Strategy of its Development Fáborský, Jindřich ; Herinek, Jiří (referee) ; Koráb, Vojtěch (advisor) Tato diplomová práce se zabývá vytvořením podnikatelského plánu pro malou společnost, která přichází na trh s novým, technologickým produktem. Společnost, která se již jeden rok pohybuje v oblasti jazykových kurzů vyvíjí software pro reálnou výuku přes internet. Jelikož se jedná o zcela nový koncept, je třeba ověřit, zdali existuje poptávka na trhu ze strany jazykových škol, soukromých lektorů a především samotných studentů. Pro pochopení motivů zákazníků byl použit primární výzkum prostřednictvím dotazníků. Technologický produkt jež je předmětem podnikatelského plánu je již ve vývoji a měl by být uveden na trh v dubnu roku 2012. Detailed record

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